Duration
IMPORTANT DATES
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About Program
With this course you will be able to comprehend the fundamentals of marketing management, apply advanced theories through real world business examples, illustrations, cases and exercises. You explore marketing management tools that can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
Program Overview
According to world-renowned management consultant, Peter Drucker, “Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.
Eligibility
You should have a minimum of 1+ Year of Experience with min 50% in any UG Program.
What You’ll Learn
- Basic concepts of marketing
- Segmentation, targeting, differentiation and positioning
- Marketing strategy
- 4Ps of marketing: product, price, place and promotion
Faculty Members
Ashis Mishra
Assistant Professor, Marketing at IIM Bangalore
Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers.’
Partners
IIMBx
With over 35 courses reaching more than a million learners from 190 countries, IIMBx is an emerging leader in India’s fast-growing digital space.
Certificates
Contact
We have a dedicated team who will be more than happy to meet and discuss what course suits you best based on your profile and interests. Drop an email on connect@asmexed.org to schedule a one-on-one appointment with an enrollment counselor. Or call us on +91 9422 0092 07/09/10/12 and we can find a time to meet.