This course takes you through key branding concepts such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!
This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.
You should have a minimum of 1+ Year of Experience with min 50% in any UG Program.
What You’ll Learn
- Basics of brand management
- Key brand-related terminology
- Important frameworks and principles of branding
Preeti Krishnan Lyndem
Visiting Faculty, Marketing at Indian Institute of Management Bangalore
Professor Preeti Krishnan Lyndem’s research areas are in Brand Management, Consumer Behavior, Service Failure Contexts, Discrete Emotions, and Cross-Cultural Dynamics. Her current projects include Brand Extensions, Consumer Alienation by Brands, Managing the Menace of Counterfeit Brands, Social Impact of Cult Brands, Role of Hope vs. Happiness in Consumer Non-Decision, and Service Failure Contexts. Her previous research has been published in the European Journal of Marketing, Equality, Diversity, and Inclusion: An International Journal, Association for Consumer Research Proceedings, Administrative Sciences Association of Canada Proceedings, Business Review, Marketing Mastermind, Markathon, and Voice & Data. Her awards include: Sheth Doctoral Consortium Fellow, American Marketing Association, 2007 ‘Honorable Mention’ Award, Administrative Science Association of Canada Conference, 2006 Chosen to represent the University of Manitoba at the prestigious American Marketing Association-Sheth Foundation Doctoral Consortium, 2007
We have a dedicated team who will be more than happy to meet and discuss what course suits you best based on your profile and interests. Drop an email on email@example.com to schedule a one-on-one appointment with an enrollment counselor. Or call us on +91 9422 0092 07/09/10/12 and we can find a time to meet.